ARCHITECTURE & CINEMA COMBINATION

Winter 2013

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Perhaps “motion” is one of the most significant features to make an object dynamic. Though, there is a slight difference between cinema and architecture around this matter.
In cinema the screen is constant, so do the viewer, even though in order to create animation the pictures’ motion on the screen causes dynamism inside the audience’s mind. 
However, in architecture the project is constant and the viewer moves, then he feels dynamism in that place through environmental factors (light, shades, wind, …). 
In this designed artwork we attempted to develop a more creative dynamism by incorporating cinema and architecture and also the motion in both.

Interactive design is counted to be one of the latest fields in design which places the audience right at the main point of design.
In this field of design, the object encompasses feedback therefore it doesn’t consider the audience as a passive factor. The use of interactive design might be the best way to demonstrate common points between architecture and cinema. That to narrate a story completely interactive. 
In the presented artwork, the audience is involved in the narration of the story through displacement and movement from one point to another. A story from happiness to sadness and from sadness to happiness.

In order to observe an object or a screen properly, the viewer stands in front of the artwork and beholds it almost vertically. 
Fictional Vision: In the presented artwork, the viewer while is perpendicular to the object, encounters a void. An atmosphere in which he may involves his figments and imaginations with and creates a new artwork in his own mind. This boundary would provide the viewer with fictional vision.
Actual Vision: The viewer in a specific state of viewpoint encounters an actual image which originates from the original nature of the artwork.
Conceptual Vision: In another state of this artwork, the viewer encounters divergent images which interfere with each other and experiences a conceptual vision.

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HAJIZADEH & ASSOCIATES

Design: Amir Hossein Hajizadeh – Mostafa Shahrmiani